outdoor marketing
Art Direction + Design: Rumba 97.7 emerged onto the Boston radio scene in May 2021. To generate buzz, iHeartRadio launched a robust outdoor marketing campaign across the city. The project consisted of creating digital billboards for the MBTA subway stations, fully wrapped MBTA busses and traditional billboards. This artwork would later be reconfigured for the launch of Rumba 106.1 in Philadelphia in March 2022.
direct mail
Art Direction + Design: iHeartRadio partakes in periodic direct mail marketing for its major FM stations. These examples were conceptualized in collaboration with programming and marketing to promote major station contests. On average, the campaigns reach roughly 55,000 households in the Greater Boston Area.
